Although Sid Neigum is not new to the local Alberta scene, the Drayton Valley born fashion designer has been making a name for himself amongst an international audience as of late.

After completing the Fashion Design and Apparel Production program at Marvel College in Edmonton, Alberta Neigum attended the Fashion Institute of Technology in New York City, where he is currently based.

Sid Neigum has earned a reputation as an up and coming “experimentalist” designer. While in Edmonton he won the Western Canadian Fashion Weeks Emerging Designer Contest and has since gone on to show his collections at prestigious events including the Montreal Art and Design Festival, Vancouver Fashion Week, and most recently in Toronto at LG Fashion Week (March 2011).

The designer’s fall 2011 runway included dark, avant-garde looks which featured asymmetrical cuts and layers of grey and black tones. Textiles of leather accented with understated prints rounded out the looks. Uncultivated natural men’s hair styles and top buns and dark lipstick for women were used to complement the collection.

Ricci Hair Co. would like to congratulate Sid Neigum on his recent accomplishments and wish him all the best in his future endeavours.